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Loved the snippet on Seth Godin's blog (http://www.typepad.com/t/trackback/2894478) showing a photo of fresh flowers at a Chevron station. Reminded us of the many ways we have observed companies to create differentiation through adding a quality we call "empathy" - making a boring old experience like getting gas more interesting, exciting, nicer or funnier.

Posted by Rita at July 31, 2005 07:44 PM

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