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Our colleague, Walter Derzko, an avid student of new business development, is writing a book about a major category of MarketBuster move, which occurs when seemingly ordinary products get 'smart'. From things like leaves to cement, smarts can show up in unexpected places with unexpected consequences.
Walter's blog on the smart economy http://smarteconomy.typepad.com/ promises interesting visiting.
Posted by Rita at September 15, 2005 03:21 PM
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