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Using the attribute map to re-segment an offering can be incredibly powerful. Candidates for this treatment right now?
- mobile phones that are too small and fiddly for elderly people and children to use
- shavers that have gotten so evolved that some men will decide not to upgrade - the 'enough already' effect
- Just too much money flowing into business class flying, which is almost sure to attract competition (see earlier post on this)
- foodies breaking into exotic foreign and organic domestic, leaving some supermarkets stuck in the middle and a whole lot of opportunity for Wal-Mart
When you start to think about it, most products and services that have been around for a while leave opportunities unexplored
Posted by Rita at November 10, 2005 04:26 AM
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Comments
In the Opportunity Clinics that I run, I call all the above examples that Rita cites a "left-behind" business opportunty.
You ask yourself: what's the predominant trend or direction and who/what gets left behind? Obsolesced?
Walter Derzko
http://smarteconomy.typepad.com
Posted by: Walter Derzko at November 13, 2005 10:05 AM
