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Our good friend Phil Rosenzweig has just published a terrific book, called The Halo Effect. It's main thesis is that we come to a lot of erroneous conclusions because knowing the outcomes biases our reasoning. It's a fascinating read.
For more on Phil and the book, check out his website -
http://www.the-halo-effect.com
Posted by Rita at February 19, 2007 03:06 PM
