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August 15, 2005
Market Buster: Willie Nelson Biodiesel
MarketBusting Moves
#9: Infuse the offering with empathy
#20: Help Improve Your Customer’s Quality
#35: Build a better mousetrap
#38: Creating a new niche to win
Posted by market at 02:35 AM
August 11, 2005
Market Buster: Wahaha
MarketBusting Moves
#10: Add compelling parallel offerings
#14: Radically improve your productivity
#34/38: Create a market via cautious Evangelism / Create a Niche to Win
#40: Bet on Blue sky ventures
Posted by market at 07:11 PM
Market Buster: Google
MarketBusting Moves
#2: Digitize to combine or replace links in an existing chain
#3: Make some links in the consumption chain smarter
#10: Add a compelling parallel offering
#11: Eliminate complexity
#37: Make a land grab
Posted by market at 07:10 PM
Market Buster: GAF
MarketBusting Moves
#2: Digitize to combine or replace links in an existing chain
#10: Add compelling parallel offerings
#14: Radically improve your productivity
#18: Improve your customers’ personal productivity
#20: Help improve your customers’ quality
Posted by market at 06:56 PM
Market Buster: 3M Technologies
MarketBusting Moves
#6: Dramatically improve positives
#11: Eliminate complexity
#29: Redirect, disrupt, or alter the evolutionary trajectory
#36: Undertake inventive missionary work
Posted by market at 06:49 PM