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The lead article in the April 4, 2005 edition of Working Knowledge, a publication of Harvard Business School, entitled Mapping Out Your Market Busters features an excerpt from Market Busters. For the entire article, click here.

In a talk to attendees of the Medical Devices Executive Summit in San Francisco a few weeks ago, Barry Allen, Entrepreneur in Residence for VC firm, Ventures West Management, was quoted by BioWorld magazine as "Hailing discovery-driven planning, a process promulgated by Rita Gunther of Columbia University (New York) and Ian MacMillan of the Wharton School of Business at the University of Pennsylvania (Philadelphia)...Allen cited it as "a useful tool" for what he termed "new and disruptive technology."

To view the entire article, click here