Market Busters: 40 Strategic Moves That Drive Exceptional Business Growth by Rita Gunther McGrath and Ian MacMillan


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President of APEX is reading Market Busters

October 17, 2005 05:00 AM

Jim Arnold, President of APEX Analytix named Market Busters as being on his business reading material list in an interview by LocalTechWire.com.

"The latest books I will be tackling are a few that Bill Gates has recommended and: Brand Royalty: How the Top 100 Brands Thrive & Survive; FAB: The Coming Revolution on Your DeskTop – From Personal Computers to Personal Fabrication; The Trendmaster’s Guide: Get a Jump on What Your Customer Wants Next; Blue Ocean Strategy: How To Create Uncontested Market Space and Make the Competition Irrelevant; The Only Sustainable Edge: Why Business Strategy Depends on Productive Friction and Dynamic Specialization; Marketbusters: 40 Strategic Moves That Drive Exceptional Business Growth."
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For the full text of the interview, click here.