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Dr. Reed Holden has put Market Busters on his Recommended Reading list. To read his comments, click here.
Albu Consulting of Stamford, CT reviews Market Busters in their newsletter. For the full text, click here.
Rita McGrath has been quoted in a Newsday article on the subject of globalization. For the full article, click here.
Ian C. Macmillan, Director of Wharton's Sol C. Snider Entrepreneurial Research Center, and Columbia University's Rita Gunther McGrath suggest that success in today's globally competitive technology market is not fueled by simply throwing more money at research and development efforts. Instead, they argue, companies need to empower technology managers to adopt a business-building approach that connects technology creation to the target market.
For the full article, click here.
Rita McGrath has been quoted in a Forbes.com issue entitled
Selecting a Mobile Service Operator. For the full story, click here
Rita McGrath has been quoted in the November 8, 2005 article entitled Data vs. Voice Conflict Intensifies. To read the entire article, click here