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A Sacramento Bee story entitled: Switching Tracks: Toy store's retro concept is major gamble quotes Rita McGrath:

"I'm not optimistic about this concept," said Rita Gunther McGrath, a professor at Columbia Business School in New York. "Toys today are competing with many other distractions, electronic and digital, that toys from the 'retro' era didn't contend with."

To read the entire article, click here.

An LATimes.com article entitled: Maker of high-end amplifiers is playing to a small audience quotes Rita McGrath:

"Entrepreneurs focused on niche markets such as boutique amps, however, run an above-average risk of extinction, said Rita Gunther McGrath, an associate professor at Columbia University's business school. They don't have other lines of merchandise to fall back on, making it crucial that their primary product is top quality and outsells competitors. You're so dependent on a fairly narrow customer market."

To read the entire article, click here.