Professor Ian MacMillan is interviewed in a July 30, 2007 FT.com article entitled Helping hand carves wealth out of Africa:
"The term 'societal wealth creation via experimental entrepreneurship' is the sort of expression that might send jargon-haters screaming from the room.
Yet for one of its originators -- Ian MacMillan, professor of innovation and entrepreneurship at the Wharton school at the University of Pennsylvania -- the thesis is straightforward and significant. How do you create a circle that simultaneously attacks a social problem and creates wealth for society?
To read the entire article, click here.
Professor Ian MacMillan was recently interviewed by the Geneva-based consulting boutique, Arvetica, whose blog PrivateBankingInnovation.com was established to boost innovation and challenge conventional wisdom in private banking and wealth management through blogposts, interviews and out-of-the-box-thinking.
To to the site and to listen to the interview, click here.
MarketBusters is on the March 3, 2007 Recommended Reading list of Sydney Finkelstein, the Steven Roth professor of management at Dartmouth College's Tuck School of Business, as reported by Dana Mattioli in the Wall Street Journal.
Below is an excerpt from the article:
Having a sense of direction is essential to the success of a company, and as the business changes, so must the strategy and management style.
"Standing still is the worst strategy of all," says Mr. Finkelstein, author of Why Smart Executives Fail: And What You Can Learn From Their Mistakes.
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• MarketBusters: 40 Strategic Moves That Drive Exceptional Business Growth by Rita Gunther McGrath and Ian C. MacMillan
This is a hands-on strategic book with all sorts of tools to try to help readers determine the best market-busting moves in a given situation. It's similar to a workbook in giving guidelines in how to select strategies for growth and how to implement those strategies.
The Business Edge references the concept of "habitual entrepreneur" as developed by Rita McGrath and Ian MacMillan...
"Rita Gunther McGrath, associate professor at Columbia University Graduate School of Business, and Ian MacMillan, the Fred Sullivan Professor of Entrepreneurship at the Wharton School of Business, University of Pennsylvania, are authors of The Entrepreneurial Mindset: Strategies for Continuously Creating Opportunity in an Age of Uncertainty. Using the term 'habitual entrepreneur,' they suggest five common characteristics:
Entrepreneurs ...
passionately seek out new opportunities
pursue opportunities with enormous discipline
pursue only the very best opportunities and avoid exhausting themselves and their
organizations by chasing after every option
focus on execution — specifically, adaptive execution
engage the energies of everyone in their domain"
Lucier and Dyer of Strategy + Business have rated Market Busters one of the top three strategy books of 2005!
To read relevant excerpts from their comments, Download file
Market Busters has been chosen as one of the Top Ten Best Business Books of 2005 by the Management Herald of Argentina.
To read the Toronto Globe & Mail review, please Download file
ManyWorlds.com -- The Knowledge Network of Business Thought Leaders --has reviewed Market Busters here.

Eoin O'Driscoll, CEO Aderra, Inc. and Managing Director of Forfas, Ireland's Economic Development Agency; Professor Rita McGrath, author of Market Busters, Frank Roche, Director of the Entrepreneurship Program, University College, Dublin; Professor Brian McGrath, University College, Dublin.

Frank Roche, Rita McGrath, Mary Harney, Deputy Prime Minister

Moninna McGrath, Eoin O'Driscoll, Rita McGrath, Mary Harney
Click here for the University College Dublin coverage of the Irish book launch.
Bill Gates endorsed Market Busters as one of the Top Five Business Books for CEO's at the annual Microsoft CEO Summit. Rita McGrath was a guest speaker at the Summit.
"Incremental growth is fine, but many entrepreneurs want powerful moves that can deliver huge successes. Small-business experts Rita Gunther McGrath and Ian C. MacMillan identify scores of such strategies in MarketBusters (Harvard Business School Press, $26.95."
To read entire review, click here
Marketbusters: A Call to Arms for Upper-level Managers Looking to Increase Market Share.
Click here for article.
Republished with permission from Knowledge@Wharton, the online research and business analysis journal of the Wharton School of the University of Pennsylvania."
Click here for a 5 minute video interview Get Growing w/Rita.
To read the review, Think Different, click here
The April issue of Point printed an excerpt from Market Busters which you may download here in .pdf format.
Continue reading ""When In Doubt, Simplify" AdAge Point Mag Highlights Market Busters Chapter"
The current issue of Journal of Business Strategy reviewed MarketBusters at Strategy Bookshelf.
Continue reading "Journal of Business Strategy reviews Market Busters"
McGrath and MacMillan, graduate business school academics, offer assistance to executives for improving growth and profitability, especially those seeking skills such as improving their decision-making ability...,
Continue reading "Booklist reviews Market Busters"
A little voice suggests being wary of books that offer more than a dozen key elements, let alone 40. But the "moves" are integrated nicely into the narrative, and the authors aren't suggesting anyone commit them to memory.
Continue reading "Financial Executive Mag reviews Market Busters"
Rita McGrath was interviewed on April 4, 2005 by Jim Blasingame for Small Business Advocate National Radio. Click here to listen.






